THE TACAGENCY
Case Studies
Proof, Not Promises

The work, in the numbers.

We measure every engagement on one thing: what we spent, what it produced, and what each result cost. Here's what that looks like across luxury, DTC, and the regulated categories most agencies won't touch.

NBCUniversalBravoPeacockTom FordShinola
Luxury Jewelry · Paid Acquisition

$200K a month at 6.8x ROAS — built to scale, not just spend.

A premium jewelry brand needed to grow paid acquisition aggressively without discounting its way there. We built the acquisition system that delivered a sustained 6.8x return at a luxury price point.

$200K+
Monthly revenue generated
6.8x
ROAS, sustained
12 mo
Scaled and held
$0
Discounting — premium AOV held

The challenge

Luxury doesn't scale the way mass-market does. Cold audiences hesitate at a premium price, and the usual "just spend more" playbook either burns budget or drags the brand down-market with discount-driven ads. This brand needed real volume and healthy margin at once — growth that didn't cheapen what they'd built.

What we did

  • Fixed the infrastructure first — tracking, signal quality, funnel — before scaling a dollar.
  • Built full-funnel Meta acquisition with luxury-grade creative that converts cold traffic at a premium AOV.
  • Scaled to MER and ROAS, not vanity metrics — budget moved up only where efficiency held.
"Performance can also be pretty — a true partner and an extension of our team."— Founder / Owner, luxury brand
Scalp-First Haircare · Turnaround

From 2.4x to 5.1x ROAS in 90 days — under-built, not under-spending.

A premium haircare brand had plateaued with rising costs. Same product, same audience, same budget — we more than doubled the return by fixing what was underneath.

5.1x
ROAS, up from 2.4x
+214%
Revenue
−37%
Cost per acquisition
90 days
To the turnaround

The challenge

The account looked fine on the surface but was stuck: ROAS had flattened at 2.4x, cost per acquisition was creeping up, and every "scale" attempt spiked costs. It wasn't a spending problem — the creative testing was too slow, the tracking was feeding the algorithm bad signal, and there was no real structure to scale into.

What we did

  • Rebuilt the tracking so the algorithm optimized on clean signal, not noise.
  • Accelerated creative testing to find winners fast and feed the account fresh angles.
  • Installed a real scaling structure so added budget held efficiency instead of spiking cost.
"A significant increase in ROAS — exceeded all of our KPIs."— Client, Meta + Shopify paid ads
Premium DTC · Efficiency

1,527 purchases at up to 11.85x ROAS.

A premium DTC brand wanted volume without sacrificing efficiency at a high price point. We built and managed the full-funnel Meta engine — clean tracking, disciplined creative testing, structured scaling. At peak, the account returned up to 11.85x while driving real purchase volume.

1,527
Purchases driven
11.85x
Peak ROAS
Telehealth / Pharmacy · Regulated

Compliant paid media in a category most agencies won't touch.

A Canadian telehealth/pharmacy brand needed Meta and Google in one of advertising's most scrutinized verticals, where accounts get shut off without warning. We built for compliance from day one, handled appeals fast, and kept delivery live where most agencies stall out.

2
Platforms, kept live
Day 1
Compliance-first build
Your Account, Next

Want to know what we'd change in yours?

Book a 15-minute account teardown and we'll give you two specific things we'd fix — free, and yours to keep whether or not we work together.

Book an account teardown →
The TAC Agency · Luxury Performance Marketing · San Diego, California · thetacagency.com
Client names anonymized per confidentiality. Figures reflect real account performance; peak ROAS shown as peak, not sustained.